Ladbrokes Coral seeks new ad agency to manage sports brands

A competitive pitching process will begin this week with GVC keen to run both brands under the same agency

Ladbrokes Coral is searching for a new advertising agency to manage and produce the marketing activity of both brands. A competitive bidding process overseen by Oystercatchers will be run this week and the winning agency will be expected to achieve differentiation between the two GVC-owned bookmakers. Ladbrokes marketing was previously handled by ad agency Cravens,…

Alpha Century | Cravens | Dominic Grounsell | GVC Holdings | Ladbrokes Coral | Marketing