Sports betting

Ladbrokes completes omni-channel strategy with SSBT integration

Integration means Ladbrokes customers can use one account and one wallet across online, mobile and retail

Ladbrokes has furthered its omni-channel platform push by fully integrating self-service betting terminals (SSBTs) into its back office platform. The integration, carried out by Playtech BGT Sports (PBS), means Ladbrokes customers can use one account and one wallet across online, mobile and retail. SSBT integration was the final element in the Ladbrokes’ omni-channel 2.0 strategy,…

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