Ladbrokes brings brand-led marketing approach to online casino

Sports-led operator develops new minute-long TV ad in combination with creative agency Neverland

Ladbrokes has unveiled a new TV advertising campaign for its online casino offering built on the tagline “we play together”. The short was shot by Emmy-nominated director Sam Brown and features a massive game of balloon keepy-uppy, which starts in a fairly mundane office setting before an entire city scrambles to get in on the…

Brand | Entain | Ladbrokes | Ladbrokes Coral | Marketing | Online casino | TV advertising | UK