Ladbrokes Australia to launch customisable player proposition betting
Operator to unveil Digital Sports Tech’s Player Props next month, just weeks after Coral’s roll-out of the product in the UK
Ladbrokes’ Australia-facing business has signed a deal with Digital Sports Tech to become the second operator in the country to launch a customisable player prop bets solution.
The agreement will see Ladbrokes.com.au roll-out the product in January and comes just weeks after Ladbrokes Coral unveiled Digital Sports Tech’s Player Props in the UK via its Coral brand.
Ladbrokes Australia also follows in the footsteps of MadBookie.com which became the first operator to launch the proposition betting solution Down Under back in June.
“We are always focused on offering our players the very best sports betting offering and experience, which is why we have integrated Digital Sports Tech’s innovative new Player Props product,” Dean Shannon, CEO of Ladbrokes Australia, said.
“This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalised betting experience that we continually strive to offer our customers.”
Digital Sports Tech’s product enables customers to create and customise their own bets on individual player performances across a range of statistics and sports, including football, basketball and Australian Rules Football.
“We’ve witnessed first-hand the strong appetite that exists in the Australian market for player related betting opportunities via MadBookie,” Ari Lewski, executive director of Digital Sports Ltd, said.
“Naturally, we’re highly confident that our product, which takes player proposition betting to a whole new level, will prove to be a great success for Ladbrokes and their customer base.”