Ladbrokes Australia becomes exclusive wagering partner of News Corp Australia
Deal will see Lads provide odds to the racing form guides in 23 different newspapers and websites
Ladbrokes Australia has signed a three-year deal to become the exclusive wagering partner of News Corp Australia.
The deal, which kicked off at the start of February, sees Ladbrokes odds integrated in News Corp form guides published in Queensland, South Australia, Tasmania and the Northern Territory.
The agreement includes form guides printed in 23 metropolitan and regional News Corp newspapers and associated websites.
As part of the deal, Ladbrokes also became the exclusive wagering partner for the rugby league and AFL across these newspapers and websites as well as the exclusive wagering partner for rugby league, AFL and US sports on news.com.au.
“Ladbrokes is excited to be partnering with News Corp Australia to produce a first-class form guide that brings our expertise in racing to readers,” Ladbrokes CEO Jason Scott said.
“This new partnership with News Corp Australia allows us to further deepen our relationship with Australian punters and provide them with a market-leading user experience.”
The deal comes hot on the heels of Ladbrokes Australia’s triumph as Operator of the Year for the second year in a row at the EGR Australia Awards earlier this week.
Judges praised their growth and innovation, with one judge saying: “It is so hard to deny their numbers – quite a staggering level of growth was achieved and they are now firmly entrenched as a major player in the Australian market.”