Kings Entertainment signals metaverse intent
Canadian firm follows in Entain’s footsteps by developing a metaverse strategy with new internal division
Kings Entertainment has signalled its intent to develop its research and strategies into the metaverse.
The Canadian parent company of LottoKings and WinTrillions has put pen to paper on an agreement with an unnamed digital asset firm which will offer its blockchain and metaverse expertise.
Kings Entertainment has also secured a URL and is looking at purchase options in the Vegas City Decentraland – a large gambling district found in Genesis City on the blockchain-based VR platform.
The company has also established an internal division responsible for overseeing its metaverse strategy and operations.
Steve Budin, Kings Entertainment CEO, said: “We’re very focused on our role as innovators within the gaming industry, continually pushing the boundaries to create the next great experience for players.
“In 1997, when others were taking telephone sports wagers, I was developing an internet strategy – now, it’s time to prepare for the next evolution of online entertainment, the metaverse,” he added.
Kings Entertainment becomes the latest firm in the gambling industry to dip its toes into future technologies.
In January London-listed giant Entain announced it is set to open a £40m tech hub in London where it will develop NFT and metaverse products.