Regulation

Kindred's Maria Casino TV ad under fire in Sweden for misleading claim

Regulator concludes “Sweden’s most liked gaming site” claim is misleading and cannot be proved

Kindred Group’s Maria Casino brand has fallen foul of regulators after the Swedish Consumer Ombudsman (RO) ruled its latest TV ad was misleading. The complaint relates to a claim made in the 20-second short that “Maria Casino is Sweden's most liked gaming site”. One individual complained this suggestion was unproven. The complainant later confirmed with…

Advertising | Casino | Kindred Group | Maria Casino | Regulation | Sweden | Swedish Consumer Ombudsman

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