Sports betting

Kindred to shelve Stan James brand

Operator to migrate Stan James customers to Unibet over coming months

Kindred Group has revealed plans to shut down its Stan James brand and promote Unibet as its leading sportsbook brand in the UK. Stan James customers will be migrated to the Unibet site in the coming months, with Stan James sponsorships also switched over early next year. Kindred’s group head of communications told EGR: “Over…

Kindred Group | Sports betting | Stan James | Strategy | Unibet