Kindred to ramp up Unibet marketing spend in Australia

CEO Henrik Tjärnström reveals plans to increase down-under advertising for Kindred’s Unibet brand in the operator's ongoing quest for market share

Kindred Group CEO Henrik Tjärnström has pledged to up marketing spend for the operator’s Unibet brand in Australia in a bid to increase market share. Unibet is active in Australia, but is a relatively small player in the market when compared to the likes of Sportsbet, CrownBet, Ladbrokes and William Hill. But Kindred’s global chief…

Australia | Kindred Group | Marketing | Strategy | Unibet | World Cup 2018