Kindred picks Sci Games as US technology partner
Swedish operator agrees three-year deal with SG Digital ahead of US launch
Kindred Group has chosen Scientific Games (SG) as its technology partner in the US in a bid to improve is time to market.
Kindred will use SG Digital’s player account management platform (OPS) and game aggregation technology (OGS), having signed a licensing agreement with Hard Rock Casino in Atlantic City in August.
The three-year agreement, with the option for a two-year extension, covers the state of New Jersey (NJ), but will extend to further states dependent on Kindred’s US strategy.
Manuel Stan, SVP of Kindred US, said: “We are delighted to partner with SG Digital in the US, giving us swift access to the market and our coming US customers a truly great gambling experience on a top technology platform.
“Kindred has always put the customer at the heart of operations and ensuring that they can enjoy gambling in a safe, secure and stable environment is crucial for us,” he added.
Kindred has said it will utilise its Unibet brand in New Jersey for both sports and casino. EGR understands Kambi will supply the sportsbook.
Dylan Slaney, SVP Gaming at SG Digital, said: “This partnership signifies a bright future for SG Digital and Kindred in New Jersey.
“The growing market will benefit greatly from our Open Gaming System and Open Platform System technologies, and we’re thrilled to work with Kindred.”