Kindred makes US debut with Unibet casino in New Jersey

Kindred Group has gone live with online casino in New Jersey under its flagship Unibet brand, marking the operator’s debut in the US market.

New Jersey customers will now be able to experience the full range of Unibet casino products, while the operator has reiterated its intention to launch online sports betting in the state through its partnership with Kambi.

Kindred’s US SVP Manuel Stan said: “We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment.

“We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world.

“This announcement is the first one in a line of hopefully many more, since we believe in the importance of the US market.

Stan revealed that Kindred would look to target Pennsylvania for its next launch via its strategic partnership with Mohegan Sun Pocono.

“Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us,” Stan added.

Kindred Group successfully secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel & Casino Atlantic City back in 2018.

Kindred unveiled the new global logo for its Unibet brand this morning.