Kindred integrates Lottoland’s bet-on-lotteries product
Lottoland says new B2B solution delivers major cross-sell and acquisition opportunities
Kindred has become the first operator to integrate Lottoland’s new B2B product into its sites, the company announced this morning.
Under the new deal, customers on Unibet, MariaCasino and Bingo.com will be able to bet on lottery draws from around the world.
“Kindred is constantly seeking to innovate and we’re hugely excited to be the first operator to offer Lottoland Solutions’ new turnkey lottery betting B2B service to our players,” said Fredrik Kjell, head of gaming at Kindred Group.
Michael Bogie, the director of B2B arm Lottoland Solutions, said the new product would offer cross-sell and direct customer acquisition opportunities.
“Lottery betting is a small-stakes, big-jackpot product so has the advantage of being profitable without cannibalising existing behaviour. We have a portfolio of 30+ products and a roadmap of innovation being implemented to further grow the genre.
“With jackpots guaranteed by Lottoland’s proprietary risk management, including our Insurance Linked Security, Kindred is the first tier one operator to be able to benefit from Lottoland’s unique and proven lottery betting solutions which have paid out €150 million to lottery betting winners.”
Lottoland’s B2B division was launched in 2015, and bolstered last year by the hire of Bogie who joined from bwin.party.
In related news, Kindred’s UK team moved into a temporary office in South Bank earlier this week.