Kindred inks affiliate-monitoring agreement with GiG

Kindred Group has announced a deal with fellow operator Gaming Innovation Group (GiG) that will see its affiliate sites monitored by GiG’s compliance software.

Under the terms of the agreement, Kindred will deploy the GiG Comply compliance monitoring solution to track affiliate content and activity for all its brands, together with oversight of all promotional content including text, images and banners.

Ryan Henderson, head of affiliates at Kindred Group, welcomed the new agreement, highlighting the potential of GiG Comply to strengthen Kindred’s existing compliance processes and ensure its affiliate activity is “compliant and sustainable”.

GiG Comply software is able to scan up to 30,000 webpages a day, compiling a list of locations where any partner operator brands are mentioned, updating this list daily.

Richard Brown, chief operations officer at GiG, also welcomed the move, adding that the two businesses share the “same ambition for a safe and trusted gambling environment”.

“Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes,” Brown added.