Kindred Group’s CCO and CMO to depart later this year
Anne-Jaap Snijders and Elen Barber to head for the door following internal review of divisions as senior exits continue
Kindred Group has confirmed chief commercial officer Anne-Jaap Snijders and chief marketing officer Elen Barber will both leave the company in the autumn.
The Stockholm-listed operator confirmed to EGR that following a review of its commercial and marketing operations, the duo have decided to vacate their positions.
The review, which commenced in H2 2022, was led by Snijders, Barber and now interim CEO Nils Andén.
The review considered key factors within the divisions, including local commercial requirements, local market regulations and increasing the flexibility in Kindred’s communications to its customers.
The pair’s resignations have been approved and communicated internally, with full support from the remainder of the executive team.
EGR understands that Snijders and Barber’s departures are not connected with the recent resignations of CEO Henrik Tjärnström and CFO Johan Wilsby.
Tjärnström resigned with immediate effect last week, while Wilsby is set to leave the Unibet parent company in Q3 2023.
In a statement confirming her departure, Barber said: “’I’m proud to have played my part in Kindred’s success over the past 13 years.
“Our fantastic global marketing team has built a solid foundation upon which Kindred can continue to grow in competitive and exciting markets. It’s now the right time for me to move on to fresh opportunities ahead.”
Snijders said: “I had a great time at Kindred. It has been a fantastic journey working out of the Sydney, Malta and Amsterdam office with extremely talented colleagues. The pinnacle was to receive the Dutch licence and building up market leadership with the local teams.”
Kindred remains in the middle of a strategic review that could lead to the whole or partially sale of the company. The company’s stock is up 15% in the past month to SEK128 (£9.74) at the time of writing