Kindred Group strikes free-to-play partnership with SportCaller

Stockholm-listed operator selects SportCaller as F2P partner after a competitive tender process

Kindred Group has signed a long-term B2B deal with Dublin-based free-to-play (F2P) specialists, SportCaller. The agreement will see Kindred Group brands, including Unibet, roll-out SportCaller’s F2P games portfolio across sporting events in different markets to ramp up acquisition and retention. Kindred selected SportCaller after a competitive tender process due to its “robust and flexible platform”…

Cillian Barry | Free-to-play | Kindred Group | Louis Hervik | Product | SportCaller | Sports betting | Technology