
Kindred Group on hiring spree to accelerate in-house sportsbook build
Operator seeking to fill three key roles to manage the evolution of Kindred Racing Platform into an in-house sportsbook


Kindred Group is looking to significantly bolster its in-house trading team as the Swedish operator aims to develop its own sportsbook technology.
The Stockholm-listed firm is on the search for a head of trading for both in-play and pre-match, while also looking for a team leader across trading operations. All three roles will be based in either Malta or Gibraltar.
Kindred confirmed during its recent Q4 results that it plans to continue to develop its existing Kindred Racing Platform to provide a fully-fledged in-house sportsbook offering by 2026.
The move will most likely see Kindred move away from long-term sportsbook provider Kambi, although the pair have recently put pen to paper on a partnership extension until 2026. Kambi was spun out of Kindred in 2014.
Speaking to EGR, Kindred CEO Henrik Tjärnström said the move was an “important development” that would provide the “best experience” for Kindred customers moving forwards.
He said: “As we increase our footprint across Europe, North America and Australia, and expand our revenue from locally regulated markets, we are taking a close look at how our product suite is set up.”
Andreas Reimblad, Kindred head of sportsbook, said on LinkedIn: “As per our recent public announcement, Kindred Group is currently developing its own in-house sportsbook trading platform. We are now looking for three key players to join our growing team and our exciting journey.
“Whilst the roles are very much long term, operational positions, throughout the development period of the platform, you will be working with other key stakeholders across the project and development tracks to help bring our product ambitions to life,” he added.