Marketing

Kindred boosts affiliate compliance with Rightlander deal

Operator joins online casino firm BGO in installing landing page-tracking software to beef up oversight of affiliate partners

Kindred Group has become the latest operator to partner with page-tracking firm Rightlander to help strengthen its affiliate compliance measures. The software, invented by former affiliate Ian Sims, tracks the source of affiliate traffic and records data including affiliate tags, anchor text and creative materials being used to link to the Kindred brand. Ryan Henderson…

Kindred Group | Marketing | Regulation | Rightlander

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