Kenny Alexander: Incentivised VIP management needs stamping out

GVC CEO would welcome VIP reform as part of the UK government’s gambling regulation review

GVC VIP managers are no longer financially incentivised after the strategy contributed to “systemic” failings in social responsibility at Ladbrokes, according to chief executive Kenny Alexander. Speaking at a House of Lords gambling committee yesterday, Alexander said he could “pretty much guarantee” a Ladbrokes VIP manager was incentivised in a case where a player was…

GVC Holdings | House Of Lords | Kenny Alexander | Ladbrokes Coral | Regulation | VIPs