Strategy

Kenny Alexander: Brazil opportunity could be as big as the US

GVC CEO believes it could be a “one-horse race” for the operator when online sports betting regulates in Brazil

GVC Holdings CEO Kenny Alexander has hailed the potential of Brazil’s regulated gambling market, claiming the opportunity could prove as big as the legalisation of sports betting in the USA. GVC is active in Brazil via its Sportingbet and Betboo brands and the South American country currently ranks as the London-listed operator’s sixth biggest gambling…

Betboo | Brazil | GVC Holdings | Kenny Alexander | Sportingbet | Strategy | US sports betting

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