Kambi moves into Asia through AsianLogic deal
Unibet subsidiary to supply pool betting products to AsianLogic's Dafabet brand.
AsianLogic Group has become the first Asian-facing client of Unibet’s B2B subsidiary Kambi Sports Solutions.
The company has signed a two-year deal to take delivery of Kambi’s pool betting products, Supertoto and Superscore for its flagship Dafabet brand, whose sportsbook will continue to be supplied by OneWorks.
Kambi is currently in discussions with 12Bet, acquired by Asian Logic in November 2010, to supply the same pool betting solution, with Kambi CEO Kristian Nylen admitting he is “very hopeful” that the deal will go through if the Dafabet launch is successful.
This further increases the liquidity of the pool betting network, whose existing members are all European-facing, including the likes of Paf, Expekt and Interwetten.
Nylen revealed that despite the Asian deal, Europe remains Kambi’s key market, though he added that the company would pursue other opportunities in Asia as and when they present themselves. The provider is also in talks with a number of undisclosed European lotteries and governments to supply their sports betting solution, but Nylen declined to name any of the potential customers.