Kambi inks sports betting supply deal with Belgian National Lottery
Supplier set to power state-run lottery’s sportsbook brand Scooore in exclusive partnership tie-up
Kambi has put pen to paper on an exclusive multi-year sports betting supply agreement with the Belgian National Lottery.
Under the remit of the deal, the supplier will bring its sports betting technology to the lottery firm’s Scooore sportsbook brand.
Launched in 2012, Scooore currently operates in more than 300 retail betting sites across Belgium, as well as online.
In a competitive tender to secure the partnership, the Belgian National Lottery noted Kambi’s “proven history of delivery across both online and retail environments”.
Kristian Nylén, Kambi CEO, said: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery.
“The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook,” he added.
Jannie Haek, Belgian National Lottery CEO, said: “The National Lottery is delighted to have agreed this new partnership with Kambi in order to relaunch its sports betting offer through its Scooore brand.
“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology, gives us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments,” he added.