KamaGames revenue up 18% on core product improvements
Firm hails double-digit growth in the face of vertical’s wide-spread decline in the US
Social casino operator KamaGames reported an 18% increase in revenue in 2019 to $90.4m, despite a widespread drop in online traffic across the vertical.
The firm attributed the growth to increased user acquisition campaigns which resulted in significant ROI during the year.
In 2019 KamaGames adopted machine learning models to develop player personalization models and released new features like a referral program, subscription service, casino guide and social sports betting offering.
Throughout the year the operator focused on improving its core products, and implementing refreshed chat options and personalised avatars to boost retention and average revenue per user (ARPU).
It also expanded its portfolio with the launch of new Party modes and multi-table tournaments.
Andrey Kuznetsov, CEO of KamaGames said: “As we move into 2020, KamaGames’ core objective is to build on our most successful products by improving their offering even further.
“Throughout 2020 we intend to add a number of intricately designed new titles and features to our primary app, which we’re confident will boost its already wide-spread popularity even further,” Kuznetsov said.
Boutique research firm Eilers & Krejcik recently reported a 13% drop in web and mobile traffic for social gaming.