Kaizen Gaming signs up for GiG compliance partnership

Kaizen Gaming has signed an agreement with Gaming Innovation Group (GiG) to tap into its affiliate marketing compliance tool GiG Comply.

Under the remit of the agreement, Kaizen Gaming will use GiG Comply to adhere to advertising compliance regulations and will allow the operator to scan affiliate websites for offending content.

The technology allows Kaizen Gaming to set-up bespoke search criteria across affiliate partner material, allowing the operator to remain in control of responsible gambling measures in regulated markets.

Jonas Warrer, GiG chief marketing officer, said: “We are happy to have partnered with Kaizen. It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business.

“We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe,” he added.

Claus Jansson, Kaizen Gaming head of affiliates, commented: “Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time.”