Kaiyun Sports pens two-year front-of-shirt sponsorship deal with Nottingham Forest
Kaiyun Sports has signed a deal with Premier League side Nottingham Forest, which will see the operator adorn the men’s first team’s kits for the next two years.
The operator’s logo will appear on the front of the shirts, with the new kit being debuted in this evening’s, 30 August, Carabao Cup fixture against Burnley at the City Ground.
Kaiyun is able to advertise its services in the UK as it has a white-label agreement with TGP Europe. However, its UK site is currently under construction and is not yet live.
Kaiyun also has a number of high-profile agreements with a number of top clubs across Europe, including Inter Milan and Real Madrid.
Byrne Howard, chief marketing officer of Kaiyun Sports, said: “The collaboration with Nottingham Forest Football Club will be a milestone for us to step onto the global stage.”
A Nottingham Forest club spokesperson added: “We look forward to working closely with Kaiyun Sports on a number of exciting activations and initiatives to engage with new and existing audiences in Asia and across the world.
“Kaiyun Sports have a reputation for redefining the fan experience for global audiences of the Premier League and other dominant European leagues.”
The operator is also the sleeve sponsor for Crystal Palace this season after penning a deal in May.