KaFe Rocks rebrands to Time2Play Media
Malta-based affiliate switches identity to reflect flagship brand’s position following internal analysis
KaFe Rocks has rebranded as Time2Play Media as it enters a new era with full commitment to its flagship brand, Time2Play.com.
The rebrand comes after an extensive analysis of the affiliate’s existing portfolio, structure and market position.
Along with the rebrand, Time2Play Media has unveiled a new updated corporate website which serves as a hub for the affiliate’s updates, career opportunities and partnership prospects.
The group said it was “poised to take the next step in its journey towards shaping the future of igaming” following the rebrand.
The Malta-based firm operates more than 35 affiliate sites across 10 languages, with Time2Play.com acting as the company’s North Star.
Last year, Time2Play expanded across various US states while the company also went live in Canada, Chile, Colombia, Italy, the Netherlands, Spain, Switzerland and New Zealand.
Tim Tepass, Time2Play Media non-executive chairman, said the rebranding marked a “new chapter” for the firm and laid out his hopes for the future.
Tepass said: “Our new brand identity represents a fresh start and is indicative of the company’s evolution over the years. As Time2Play Media, our focus remains on delivering exceptional value to our users, partners and employees as we continue to build upon our legacy of excellence.
“We are very excited to put our best foot forward as Time2Play Media, living and breathing our ‘play as one’ value with our incredible teams who will bring this brand to life.
“We are confident that this new brand identity will help us achieve our long-term goals and reinforce our position as a leading, trusted name in the industry,” he added.
Time2Play Media remains on a hunt for a new CEO to replace Simon Pilkington who departed in December.
Chief operating officer Lidija Kričković, appointed in March, is currently leading the business.