Marketing

Jesper Kärrbrink: Our industry “overdid it” in Sweden with aggressive casino advertising

Former Mr Green CEO concedes the sector made marketing mistakes but believes that other industries get an easier ride because their products are more popular

Green Jade Games chairman and former Mr Green CEO Jesper Kärrbrink admits the gambling industry went overboard with aggressive advertising in Sweden which has led to an inevitable backlash. Gambling marketing in Sweden is a hot and divisive topic. The prevalence and tone of the sector’s past advertising practices has led to legislative ramifications. In…

Marketing | Mr Green | Online casino | Regulation | Sweden | TV advertising

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