JBO scores Dimitar Berbatov as brand ambassador
Former Premier League star links up with Asia-facing operator to lead sportsbook promotions
Asia-facing operator Just Bet Online (JBO) has secured former Manchester United and Tottenham striker Dimitar Berbatov as its first official brand ambassador.
The seven-time Bulgarian footballer of the year will become the face of several promotions and activations across JBO’s sportsbook and esports operations.
Berbatov’s link-up with JBO comes as the operator rebrands from its previous incarnation as RB88.
JBO is also the official betting partner of French giants Marseille and has previously worked with Italian outfit Bologna.
Berbatov said: “I look forward to bringing some top-class content and activity to Asian markets with my trademark style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”
A JBO spokesperson said: “We’re thrilled to have Dimitar Berbatov continuing his services as JBO’s breakthrough brand ambassador. Dimitar was always a natural entertainer on the field, and both he and JBO look to achieve our goals in the most creative and enjoyable way possible.
“Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the brightest minds in football,” they added.