Jamie Hart quits Tabcorp to join ambitious Romanian operator
Superbet also hires former Hills man Peter Morgan along with senior bwin and bet365 staffers as part of major online push
Jamie Hart is leaving Tabcorp to join Romanian operator Superbet, with the ambitious firm also hiring staffers from bet365 and bwin as part of plans to make a major splash in the international online space, EGR Intel has learned.
The former William Hill director will join Superbet as director of ecommerce, where he will be reunited with former William Hill head of development Peter Morgan, who was appointed chief scientific officer earlier this month.
The firm in recent weeks has also hired former bwin director of sportsbook ops Jon Hewlett as director of trading, and bet365 senior sports and financial analyst Ben Gross to oversee its in-play and pre-game sports modelling.
Superbet is major high street player in Romania, with approximately 600 retail stores. The operator has also amassed a large chunk of the regulated online market since debuting its online product in February 2016, shortly after the Romanian market went live.
Former William Hill director Jamie Hart will leave Tabcorp at the end of the week
EGR Intel understands the firm, which is led by CEO and founder Sacha Dragic, recently applied for a licence in Poland where it plans to build an online and retail presence, and in addition has its sights set on a number of other markets in Central, Eastern and Southern Europe.
Superbet is also setting up offices in Gibraltar and the UK to prepare entry into Western Europe and markets further afield, with Hart hired to oversee its digital operations both in local and international markets.
The firm is expected to make further high-profile hires over the next few months.
Hart will leave Tabcorp by the end of the week, bringing to an end a six-month stint which saw him head-up Tabcorp’s B2B partnership with News UK and the media giant’s Sun Bets sportsbook product.
News of Hart’s exit will come as a blow to both Tabcorp and Sun Bets, with his departure coming soon after Tabcorp posted an £13m EBITDA loss for the relatively new UK-facing venture.
Speaking to EGR Intel, a spokesperson for Tabcorp said the company had commenced a search for Hart’s replacement and would make an announcement in due course.
Superbet declined to comment on this story.