Marketing

Jackpotjoy named Brand of the Year at EGR M&I Awards

Sky Betting & Gaming also picked up four awards at yesterday’s ceremony at the Tower of London

Jackpotjoy was named Brand of the Year at yesterday’s EGR Marketing and Innovation Awards, beating out 11 other firms for the hotly-contested award.

The bingo-led operator, which recently acquired Gamesys, garnered praise from judges for its use of ambassador Paddy McGuinness and a consistent brand message.

“Jackpotjoy is probably one of the most recognised casual gaming brands in the UK and has one consistent brand message across all end-points focused on one clear ambassador and message,” the judges noted.

“It has shown impressive performance figures in a stagnant UK bingo market.”

Elsewhere, Sky Betting & Gaming enjoyed a successful afternoon with four awards, including the prestigious Innovation of the Year gong for its Sky Vegas Bonus Round product.

The EGR M&I Awards, held yesterday at the Tower of London, recognise the most innovative and creative operators in the online gaming industry, recognising those who have pushed themselves to bring something new to the industry in the last 12 months.

Paddy Power was also a winner on the night, earning a clean sweep of judges’ votes in the Best use of a Brand Ambassador category for its stellar work with Rhodri Giggs.

Kindred Group picked up two awards for Bingo Marketing Campaign and Affiliate Marketing Campaign, while Pinnacle triumphed in Innovation in Sports Betting.

The full list of winners:

#EGRAwards | EGR Awards | EGR Marketing & Innovation Awards | Jackpotjoy | Marketing | Sky Betting & Gaming

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