Casino

Italy launch costs Paddys €15.5m in 2012

Expansion into regulated market accounts for majority of €20.5m in start-up losses "“ investment in mobile gaming to continue while social gaming strategy as yet undefined.

Establishing a presence in the Italian egaming market accounted for three quarters of Paddy Power's €20.5m losses in 2012, an investment which will see a flurry of new Italy-facing products during 2013. The operator invested around €15.5m in launching its Italian sportsbook and casino offering, while the remaining €5m was pumped into new mobile and…

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