Interwetten launches Bet Assist innovation in partnership with Sportradar
Malta-headquartered brand to offer live data and statistics across its football betting offerings ahead of Euro 2020
Interwetten has partnered with sports data provider Sportradar to launch a new Bet Assist tool for its online football betting product.
Bet Assist will provide users with live data and statistics both pre-game and in-game for a majority of matches across all of the operator’s platforms.
The introduction of this new tool is the first part of an ‘innovation-based product offensive’ from the Austrian-founded firm for 2020.
This partnership with Sportradar was sealed before a busy summer of football, with both the UEFA European Championships and CONEMBOL Copa América tournaments starting on 12 June.
Mario Bilic, head of product management for CRM and content at Interwetten, said: “Players feel good when they can back up decisions with statistics. Finding the relevant data quickly, especially for live betting, is hardly possible.
“With Bet Assist, we can offer our customers a real added value to their gaming experience and make the right statistics available immediately,” he added.
Interwetten recently reported a 25% full-year revenue rise in gross gaming revenue.