Strategy

Industry predictions for 2020 - including grey markets and collaborative affiliate programmes

Chris Welch and ICS-digital predict the big themes in online gaming over the next 12 months

[caption id="attachment_25935" align="alignnone" width="450"] Chris Welch, consultant[/caption] Chris Welch, consultant The rise of the machines Constant pressure of rising CPA costs and increased regulation will put even more pressure on customer lifetime values as operators increasingly shift from increasingly risky VIP customers to recreational ones in regulated markets. Trying to attract and retain these lower…

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