ICE Round-Up - Day Two

A round-up of all the latest news from ICE 2019, including launches, appointments and jackpots from SBTech, Wishmaker and Highlight Games

SBTech delivers on Big Bang promise with Exploding Jackpots reveal

SBTech made quite the impact yesterday when boxing champion Tyson Fury kicked off the presentation for the sports betting supplier’s new Exploding Jackpots product.

SBTech had been promising a ‘Big Bang’ in the build-up to ICE and duly delivered when the supplier’s new Exploding Jackpots innovation was unveiled on the cinematic screen at stand S3-110.

Exploding Jackpots is a cross-platform series of ‘must-drop’ timed and amount-based jackpots that will be made available on any sports or casino game on the products of operator partners.

Tyson Fury said: “I haven’t lost a match for the past 10 years, very much like heavyweight champ SBTech has been staying ahead of their game.”


Wishmaker Casino goes live

Wishmaker Casino, a new gamified casino platform offering players once-in-a-lifetime prizes has gone live today with a full launch expected later this month.

Wishmaker’s USP is that it offers users the opportunity to cash-in their Wishcoin rewards for “unique, exclusive experiences that can’t be bought or found on Google”.

Early prizes include the chance to appear in a personalised episode of cult TV show Family Guy, as well as a three-day VVIP access-all-areas trip to Maranello, the home of luxury carmaker Ferrari.

Wishmaker Casino founder Mihail Todorov said: “Too many casinos complicate matters, but we have created a casino for players who love to play exciting and easy to use games alongside offering unique experiences that the new generation are craving.”


Highlight Games strikes Sisal content deal

Highlight Games has entered into a multi-year agreement with Italian gaming operator Sisal to deploy the supplier’s SOCCERBET™ virtual sports games in Italy.

Under the agreement the parties will launch the Highlight Games products into the Sisal Matchpoint retail estate.

The games will also be available via online and mobile starting with SOCCERBET™ Single Match and League versions.

Highlight Games CEO Tim Green said: “No other product provides players the ability to bet on fixed odds virtual style games whilst watching the actual real-world teams and stars of Serie A.”


NetEnt partners with Parx Casino

NetEnt has continued to ramp up its preparations to enter the regulated market for online casino in Pennsylvania.

Once the market opens, a broad range of NetEnt’s portfolio of slot games and table games will be available at Parx Online, operated by Greenwood Gaming and Entertainment Inc.

NetEnt games will be delivered via the GAN platform, which also enables free spins and the free spin widget.

“Parx is a household brand in the gambling community in Pennsylvania. I am very excited that we have secured this important agreement ahead of market opening,” said NetEnt Americas MD Erik Nyman.

Highlight Games | Launches | NetEnt | Parx Casino | SBTech | Sisal