ICE and iGB Affiliate sold out ahead of Barcelona debut
In this article, brought to you by Clarion Gaming, the event host lays out what delegates can expect from the “record-breaking” industry conference this month
Clarion Gaming has confirmed that both ICE and its sister event iGB Affiliate have officially sold out, ahead of the exhibitions being held in Barcelona for the first time this month.
The events, which will run from 20 to 23 January, will feature 1,000 exhibitor brands from 118 countries spread out over a conference space totalling 120,000 sq m.
Clarion’s shows will be held at the Fira Gran Via Barcelona following the decision to relocate to from London to Spain.
London’s final show in February 2024 saw Clarion take 100,000 sq m of space at the ExCel centre in the English capital.
Clarion said the relocation to Barcelona will allow for the company to add “add new features and enhance existing ones” for ICE and iGB Affiliate.
A new Sustainable Gambling Zone will build on the existing Consumer Protection Zone, which was launched in 2018, while ICE VOX has been rebranded as the ICE World Gaming Forum.
The latter will feature the World Regulatory Briefing, the new Casino and Leaders Conference (formerly the ICC) and the new Esports and Games Conference – formerly the Esports Betting Conference.
The ICE World Gaming Forum will be situated at the heart of the Fira Gran Via Barcelona and feature a club-style VIP lounge for delegates and speakers, a networking garden and access to concierge services.
Stuart Hunter, Clarion Gaming managing director, said: “ICE and iGB Affiliate are now officially sold out, and we are operating a waiting list for 2026.
“We could have sold much more space, but we are committed to a strategy of sustainable growth which means aligning the physical size of the show floor with the continued upward trajectory in visitor numbers that has underpinned and powered the development of ICE for over a decade.
“The enthusiasm for Barcelona is palpable, with over 70% of the top 25 exhibitors deciding to extend their profile. Fira Gran Via Barcelona will host a record-breaking event that will be packed full of global firsts and brought to life by the smartest minds in gaming and technology-based entertainment.
“Once again, ICE and iGB Affiliate will welcome the industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-one operators and games creators, underlining its reputation for being the ‘Davos of gaming’,” he added.