ICE 2018 round-up: day one

All the news from day one at ICE Totally Gaming,

GIG to power first Hard Rock online casino

Gaming Innovation Group (GiG) today announced it had signed an agreement with Hard Rock International to develop the operator’s new online gaming platform.

The agreement will see GiG supply the full range of platform and front-end development services for Hard Rock’s first online casino. Through revenue share arrangements, this agreement has the potential to be the largest platform agreement signed by GiG.

“We are excited to be part of Hard Rock’s inspiring and innovative plans,” said Robin Reed, CEO, GiG.

“This agreement confirms the attractiveness of the GiG platform and the ability to support major operators in the industry. By adding a New Jersey license, we will move into our third regulated market, positioning GiG towards an important and growing iGaming market.”


OtherLevels launches new in-play messaging module

OtherLevels has revealed its new in-play messaging module, designed to provide a more personalised live sports betting experience and boost revenues for operators.

Launched ahead of this year’s World Cup in Russia, the platform allows online sportsbooks to dynamically deliver messages promoting their latest in-play odds during live football or other sporting fixtures.

The real-time solution automatically sends out messages, triggered by a live event such as a goal or red card, to a target audience based on betting behaviour and those more likely to respond to its content. In addition, it removes the process where marketing executives and traders manually set up the delivery of such messages.


Evolution Gaming launches digitally enhanced live casino product

Evolution Gaming has launched a new RNG table games offering combining live casino with 3D rendering and animation.

The range will be offered as an add-on to the Live Casino line-up for to all existing licensees of Evolution, with LeoVegas to be the first operator to launch with FPG roulette and blackjack

Todd Haushalter, chief product officer at Evolution, said, “Going into RNG table games felt very natural for us. We serve millions of table game players online and we have learned so much about what they like.

“This was an opportunity to leverage the latest tech and couple it with all we know of table game players to give them a new way to enjoy our table games,” he added.

In related news, the supplier also launched a fast-paced roulette product today that combines quicker, more advanced features.


Microgaming to partner independent studios for exclusive game content

Microgaming has announced it is working with Triple Edge Studios, an independent global game studio that will be supplying exclusive content to the online gaming giant.

It is the first of a new generation of independent game builders to be announced which Microgaming said will enable it to offer the market even greater choice and innovation.

Each of the studios will offer different styles and types of games, producing content to meet the needs of Microgaming’s customers worldwide. In addition to greater diversity, the number of games available will also increase.

The first official release under the Triple Edge Studios brand is Playboy™ Gold, a branded game developed under licence by Triple Edge Studios for Microgaming (that has a licensing agreement with Playboy dating back to 2013). The game launches 7 March 2018.


Playtech launches new Frankie Dettori slot

Playtech has launched Frankie Dettori Sporting Legends – the first title in its new Sporting Legends suite, which offer a series of industry-first, guaranteed jackpots that must be won every day.

Frankie Dettori Sporting Legends is a follow-up to the best-performing Playtech game Frankie Dettori Magic Sevens that has topped slot charts for more than five years.

Shimon Akad, COO, Playtech said: “We are delighted to launch the first game in our cutting-edge Sporting Legends games suite, Frankie Dettori Sporting Legends.

“Not only does the game boast a beloved sportsman, but our industry-first jackpot innovation featured within the game and across our entire Sporting Legends games suite is sure to attract and engage players and sports fans alike.”


Lottoland launches record-breaking online jackpot game

Lottoland has launched the world’s largest instant jackpot with the game “Bingo Jackpot.” The single player jackpot game gives players the chance to win 30 million euros – an all-time world record in the industry, and over 15 million euros more than any jackpot currently on offer.

“Bingo Jackpot”- developed by Glück Games  is a new take on the classic game, and is already live across multiple markets (, and also ready for distribution to Lottoland’s B2B and B2G customers through Lottoland Solutions as well as through Glück Games and its partner Gamevy.

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