Marketing

Huddersfield Town fined £50k for Paddy Power kit stunt

The FA described the decision to wear the novelty jersey as “irresponsible in the current climate regarding gambling”

Huddersfield Town has been fined £50,000 by the English Football Association (FA) for wearing its controversial Paddy Power kit in a pre-season friendly. The jersey, which featured a giant Paddy Power sash and caused commotion on social media, breached advertising regulations, according to football’s governing body. Paddy Power yesterday poured scorn on the ruling by…

Huddersfield Town | Marketing | Paddy Power | Shirt sponsorship | Sponsorship

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