Host of tier-two US sportsbook apps slammed in Eilers & Krejcik Gaming testing
DraftKings and FanDuel singled out as having “admirably strong all-around game” in Q1 app analysis
Analyst firm Eilers & Krejcik Gaming (E&KG) has released details of its quarterly testing report into US sportsbook apps, suggesting a number of new market entrants have ground to make up against leaders in the US market.
Delivering its Q1 update, E&KG highlighted US market leaders FanDuel and DraftKings as the leading apps, suggesting there was little to choose between the two in the scoring.
“The two apps have an admirably strong all-around game, though each does have its own weaknesses,” E&KG wrote.
“For DraftKings, that’s account management, and for FanDuel, it’s a handful of UX nits,” it added.
However, the analysis firm flagged up several new entrants as being unimpressive, including 888’s SI Sportsbook app, the Fubo Sportsbook and MaximBet, among others.
E&KG suggested these apps “generally performed” poorly in testing with “serious weaknesses” being found during analysis.
“Although features such as these are considered standard in competitive European markets, features – and particularly a robust features lineup – are actually far more the exception than the rule in the nascent US online sports betting market,” E&KG said.
“In fact, only a few apps have complete or near-complete feature sets; conversely, many of the lowest-ranked apps in our testing have few, or even no, features to speak of,” the firm added.
Three of the top-10 ranked US sportsbook apps run on Kambi’s sports betting technology, something which was highlighted by E&KG in the report, with Bet365’s US app also being singled out as making improvements leading to its return to the top-10.
Improvements were also found in the Action 24/7 app, while Bally’s BallyBet app was ranked as one requiring significant improvements before it can make progress in the US.
However, the most damming assessment was reserved for BetMonarch, described by E&KG as “so consistently slow, bug-ridden, featureless and generally unusable that we frankly fail to understand its reason for existence”.
Apps were tested against E&KG’s national tester group and proprietary scoring system.
A total of 41 apps were tested, across 10 different markets including New Jersey, Pennsylvania, Colorado, Illinois, Indiana, Arizona, and Tennessee. Apps generated an average score of 1.5, with the highest achievable score being 4.