Hollywood star Vince Vaughn links up with Caesars in new brand ambassador deal

Caesars has added Hollywood actor Vince Vaughn as the new face of its igaming and casino platforms.

Billed by the casino operator as the “Sultan of Slots” and the “Ruler of Roulette”, Vaughn will occupy the role of “Prince Vaughn” for the brand and will appear in Caesars’ upcoming marketing campaigns, promotions, and social media content.

He will also provide support to the Caesars Rewards loyalty program, highlighting the integration with the Caesars Sportsbook & Casino app.

Vaughn will make his debut in a star-studded TVP spot, dubbed “Full Caesar”, alongside Caesars existing ambassadors comedian JB Smoove and the Manning family, who have all previously appeared in TV spots promoting the brand.

https://twitter.com/CaesarsSports/status/1584598463228088321

Vaughn already has a relationship with Caesars through his affiliation with the World Series of Poker (WSOP), and recently served as Celebrity Master of Ceremonies for the 2022 WSOP on the Las Vegas Strip.

Speaking about the recruitment of Vaughn, Caesars Digital CMO Sharon Otterman highlighted the potential value add afforded by such a high-profile recruitment to the Caesars stable.

“Vince Vaughn is the ideal Prince of our iCasino brand,” Otterman said.

“Prince Vaughn represents the entertainment and experience that our customers have with our app,” she added.

Vaughn made his name as an actor in the critically acclaimed 1996 film Swingers, starring alongside Iron Man director Jon Favreau as unemployed actors navigating LA’s dating scene and going on an impromptu trip to Las Vegas .

“Working with Caesars is special for me,” said Vaughn.

“With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo,” he added.

Caesars Sportsbook & Casino is currently live in 27 states and North American jurisdictions — 19 of which are mobile and five of which offer igaming.