Hero Gaming unveils new flagship casino product
Boom Casino brand is equipped with configurable games dashboard and "transparent" loyalty programme
Swedish casino and sports betting operator Hero Gaming has lifted the lid on its upcoming desktop and mobile flagship casino brand, Boom Casino.
Slated to go live in February and available in English, German, Swedish and Finnish, Boom Casino is touted as a “revolutionary product” that “sets a new standard for the casino experience”.
The brand was unveiled in a two-minute video presented on the operator’s website by Hero Gaming founder Georg Westin.
Besides a loyalty programme displaying a player’s progress, the casino includes a ‘My Games’ dashboard allowing users to configure the slots titles that they like to play the most.
Furthermore, “dynamic game titles” show the latest game releases from a player’s favourite provider, while search and filters can be used to find games with specific functions, including RNG and live casino.
Slot titles also include information such as key features, the RTP, biggest win so far, minimum and maximum bets, and volatility displayed as a percentage.
Hero Gaming’s development of Boom Casino, which was first revealed by EGR Intel in November, involved player interviews and feedback to assist with features and crafting the user interface.
Established in 2013, Malta and Sweden-licensed Hero Gaming’s portfolio of egaming sites includes the likes of CasinoHeroes, SimpleCasino and SpeedyCasino.