Marketing

Heather Graham fronts new £10m Foxy Bingo campaign

Hollywood actress to become the face of the bingo brand to help bring Foxy to a “new generation of players”

GVC Holdings has announced plans to launch a new £10m brand refresh and marketing campaign for Foxy Bingo and Casino, fronted by Hollywood actress Heather Graham. The campaign will see Graham become the new face of Foxy until 2018 as part of a brand realignment strategy after it recently ended its long-standing partnership with The…

Foxy Bingo | Foxy Casino | Heather Graham | Marketing

Latest