GVC expands bwin brand into Bulgaria

Bwin says it also plans to ramp up its marketing efforts in the country before the end of the year

GVC Holdings has launched its bwin brand in the Bulgarian online gambling market, nearly a year after receiving a licence from the country's regulator. The site was soft-launched with sports betting, poker and casino products on 3 November and will operate under a bwin licence granted earlier this year. EGR understands a full-launch of the…

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