GVC improves live betting journey with new MyBets tab

GVC has launched a new and improved MyBets tab to enable customers to monitor their in-play bets alongside live streams and scoreboards and cash-out offers.

The new product, developed on the bwin platform, has been initially launched on bwin.es in Spain and will be rolled out across GVC’s sports betting estate – not including the recently acquired Ladbrokes Coral brands – over the coming month.

“We place great importance on offering up-to-the-minute real time information in areas that matter and improving the key live betting player journeys,” said Raja B-Sheikh, head of sports product at GVC.

“Our new MyBets development is an overhaul to a well-loved feature which provides our players with an improved way to monitor their in-play bets and watch live streams/scoreboards, keeping in sight their bet’s cash-out value”.

B-Sheikh said the firm was also improving its football pages with a variety of changes including a homepage carousel to apply a hierarchy to the most important games and special prices.

Ladbrokes also recently updated it’s My Bets tab in a similar vein, letting customers edit accas, track scores and cash out from a single tab on mobile.

Want full control over your bets?
Need to edit your acca?
Fancy tracking your progress?

Check out our new MY BETS section, giving you total bet control pic.twitter.com/h3fNC5xG17

— Ladbrokes (@Ladbrokes) April 25, 2018