GVC extends Optimove CRM deal to Roar and Gala brands

Partnership enables GVC to target various customer segments with customisable multi-channel campaigns

GVC has extended its partnership with CRM firm Optimove to cover its Gala brands and its US JV Roar Digital. GVC said the partnership enabled it to which target granular customer segments with customizable multichannel campaigns. Francois Orhan, global director of CRM at GVC, said: “As we’ve established ourselves to be one of the leading…

GVC Holdings | Marketing | Optimove | Roar Digital