GVC extends B2B deal with Danske Spil

GVC Holdings today announced a multi-year extension to its existing B2B supplier agreement with state-owned Danish operator, Danske Spil.

GVC has supplied Danske Spil with online gaming and poker content since January 2012 through bwin.party, when the Danish market first regulated.

This is the second renewal of the deal since then, with both parties having previously signed an extension back in 2015.

As part of the agreement, Danske Spil will gain access to GVC’s portfolio of gaming content which includes in-house developed titles and games from third-party suppliers.

Ian Turnbull, GVC’s head of client services, said: “Having supplied poker and casino games to DLS since 2012, we are thrilled to extend our relationship once again.

Danske Spil is the clear market leader in Denmark and we are delighted to be their long-term partner of choice,” he added.

Danske Spil is one of the largest gambling firms in Europe and offers a variety of gaming products in Denmark on the national lottery, numbers games, instant games and gambling machines.

Danske Spil director of product management Søren Schneider said: “Danske Spil has been a strong market leader in the liberalised Danish market since 2012.

One of the reasons for our continual growth is our strong relationship with the GVC Group.

“With access to their casino and poker platforms combined with our joint exclusive content development it was a logical decision to extend our relationship for three more years.”