Marketing

GVC completes MyAffiliates integration with Ladbrokes Australia

Chief digital officer Chris Ward says using Ladbrokes’ own affiliate software had become “increasingly difficult to justify”

GVC Holdings has integrated the MyAffiliates platform onto its Ladbrokes online business in Australia, the operator announced today MyAffiliates is the online affiliate marketing software used by sports betting operator Neds, which was acquired by GVC in November 2018. The London-listed operator migrated its Bookmaker and Betstar brands onto the MyAffiliates platform in April this…

Affiliates | Chris Ward | GVC Holdings | Ladbrokes Australia | Marketing | myaffiliates

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