GVC completes Crystalbet casino integration

GVC has completed a full product integration across its recently-acquired Crystalbet business, giving the Georgian firm the “best and broadest” content offering in the market..

The integration means GVC’s portfolio of gaming and casino content is now live on Crystalbet following the acquisition of 51% of the Georgian firm in April.

Crystalbet customers will have access to more than 150 games from suppliers including NetEnt and Yggdrasil, as well as around 15 titles developed by GVC’s in-house studio.

GVC said it will now work with the Crystalbet management team to integrate CRM tools to improve customer acquisition and retention, while additional GVC products including live dealer games will be added later in the year.

GVC’s Shay Segev

Shay Segev, GVC’s co-chief operating officer said: “We are delighted to have integrated GVC’s gaming content with Crystalbet in such a short space of time since the acquisition.

“Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market.”

Crystalbet CEO Koba Giglemiani added: “The support that GVC have provided Crystalbet since we began working together has already had a hugely positive impact on our business.

“The benefits we are seeing, even at the earliest stages of our integration, makes us extremely excited about the future.

“We are looking forward to progressing the integration and offering our customers the very best online gaming experience,” he added.

GVC praised the performance of Crystalbet in its recent trading update, with wagers up 45% year-on-year and net gaming revenue up by 83%.