GVC CEO: MGM loyalty programme to generate 10% of Roar Digital online revenue

Operator expects to settle at a long-term CPA of $250 through direct marketing and partnerships

GVC has said it expects the integration of the Mlife MGM loyalty programme to contribute up to 10% of the Roar Digital JV’s online revenue in the US, as of H2 this year. Speaking during the London-listed firm’s Q2 results presentation yesterday, new CEO Shay Segev said the US business had integrated all BetMGM customers…

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