Greentube’s Italian casino launches Kambi sportsbook

StarVegas brand aims to tap into €500m Italian sports betting market

Italy-facing casino brand StarVegas has gone live with a Kambi sportsbook, the firm announced today. StarVegas, which is powered by Novomatic subsidiary Greentube, will promote the new sportsbook with an above the line campaign through TV and printed media, while it also intends to increase its presence on digital marketing channels. The Italian sportsbook market…

Greentube | Italy | Kambi | Launches