Greentube’s Italian casino launches Kambi sportsbook
StarVegas brand aims to tap into €500m Italian sports betting market
Italy-facing casino brand StarVegas has gone live with a Kambi sportsbook, the firm announced today.
StarVegas, which is powered by Novomatic subsidiary Greentube, will promote the new sportsbook with an above the line campaign through TV and printed media, while it also intends to increase its presence on digital marketing channels.
The Italian sportsbook market is worth approximately €500m annually.
The launch means Kambi is now powering four Italy sportsbook brands, including 888, LeoVegas’ Winga brand and Unibet.
The Kambi integration into a Greentube platform is the second of its kind in recent months after Greentube’s Admiral brand launched the Kambi Sportsbook in Romania back in July.
“I am delighted to see the Kambi Sportsbook go live with Greentube’s prominent StarVegas brand in Italy, strengthening our position as a leading end-to-end sportsbook supplier in the market,” Kristian Nylen, Kambi chief executive, said.
“This strategic partnership has great potential to turn Greentube into an important pan-European sportsbook player alongside its already successful casino brands, highlighting the scalability of the Kambi Sportsbook,” he added.