Graphyte launches new AI-search engine

Personalisation platform Graphyte has launched a new AI-powered search engine for the igaming industry.

Graphyte Smart Search can be deployed by operators across sports betting and online casino sites to all customers to search for bets and games with accuracy.

The tool uses natural language processing technology to produce quick results across igaming inventories, returning up to 500,000 results in less than 10 milliseconds.

The plug-and-play tool can be set up in less than a week for operators and is constantly updated in real-time to provide the latest inventories for users.

Damien Evans, Graphyte CEO, said: “An effective search engine should be seen as standard for any digitally focused operator, regardless of industry.

“It’s the quickest and most cost-effective way to add double-digit growth to retention rates and adds a dramatic improvement to user experience.

“Naturally, we’re super-excited about bringing this to the market, closing a major pain-point for so many operators with such a simple integration and so many compelling features, at a price-point that makes it a no-brainer,” he added.